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Web Site Design Services

Our web site design services are focused on offering professional, user friendly and affordable web sites that integrate with the award winning GoldMine software! Whether you are a self-owned business or a large corporation you can get an identity on the Internet that can attract new customers and help automate many business features that can save you time and money.

Do you already own a website? Have you ever thought about redesigning your website ? If so, you have come to the right place. Check out some of the top reasons why you might want to redesign your website.

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Great Web sites used to be the province only of large, high-revenue companies; small businesses often could not afford sophisticated sites. However, excellent sites are now affordable to even the smallest of companies -- and that's important because an online presence has become as important as having a phone number.

Our Approach to Web Design

But it's not enough to simply have a Web presence. A Web site must be an integral part of a well-designed and strongly executed marketing plan. Far from being only an electronic brochure, a Web site is a primary vehicle for communicating your brand and building and strengthening customer relationships (and, in some cases, selling your products or services). As such, a Web site requires forethought, skill and proper planning.

Small and midsize companies that, until now, have avoided using a Web site or have given only cursory attention to it come to First Direct Corp and our approach to the Web. That approach being that web site design should begin with the crafting of a sound online strategy, which considers four essential elements: objectives, audience, customer relationship and measurement. Fully addressing these elements at the outset will help ensure that the Web site you ultimately end up with, will be an asset, not a liability.

Objectives

For any firm, there are three main potential objectives for a Web site: saving money, creating leads and generating revenue.

Leading companies have recognized that effective Web sites can be used to help customers help themselves. Enabling customers to serve themselves online can be a great convenience for them while saving your company money by freeing up staff time and resources.

Great Web sites also are effective "ambassadors" for the company, drawing visitors in and generating interest in the companies' offerings. To that end, your site must make it easy for those not ready to buy immediately to request or find information online -- whether via e-mail/forms, online chat or blogs, or the Web pages themselves.

Finally, if you plan to sell online, you must make sure that your site effectively presents your products and services, provides calls to action, asks for the sale and makes it easy to close the sale online.

Audience

To build a successful Web site, a basic understanding of those who will use the site (your target buyers) and their expectations of it is needed. Knowing who will be using your site is vital because every aspect of the site will be designed around its users.

For instance, if you have a global customer base, your site might need to provide other language versions. If your audience is composed of younger people, less text and more graphics might be appropriate. Or if the people you hope to attract are interested in linking up with like-minded individuals, your site could contain a "community" section in which visitors can share ideas, stories and experiences.

Regardless of who your audience is, the site should reflect their perspective and speak to their needs. Sites that are developed from an internal company perspective are bound to miss the mark and fail to connect with target buyers.

Customer relationship

One of the more important, yet consistently neglected, roles of a Web site is its ability to help you manage and enhance your relationships with current customers. We'll help you to use your Web site not only for sales and marketing but to "keep the conversation going" with customers and provide post-sale opportunities for them to interact with you. The extent to which you wish to engage customers will influence many of the design and programming elements of your site.

Every traditional product or service company with a Web site should extend its sales opportunities beyond the actual purchase. Whether it's offering post-sales warranties, cross-selling or sending notices to restocked goods, your Web site can and should serve as a key vehicle supporting the ongoing customer relationships every successful company needs.

Looking for an e-commerce website?

We offer ecommerce capability with the Miva Merchant online storefront and development software. Miva Merchant enables merchants to create, enhance, and maintain an e-commerce presence easily, all from an intuitive browser - based interface. Comes complete with built-in shopping cart and payment processing. Miva's flexible architecture allows merchants to customize their store with add-in modules. The best part it comes FREE with most Miva Merchant enabled hosting providers. We recommend WestHost.com Web Site Integration Services for GoldMine

Does your company use GoldMine? Then integrate your web site with GoldMine using GoldMine's web import feature.

Automatically have a contact record created in your GoldMine database when ever someone submits data from your website. Great for contact us forms, request for information forms, resume submissions, feed back forms, online order forms. Then using GoldMine automated processes you can automatically respond to the customer via an auto reply e-mail. In addition, you can automatically schedule a sales follow-up call, print letters, and send faxes.

First Direct Corp strives to make an affordable web design package with custom solutions that meets and exceeds your needs. Speak to us today about how our services can benefit your business (800) 935-4386.