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Integration with MMM: Overview

Achieve Faster Time to Better Sales While Leveraging CRM Investments

Many companies still struggle to obtain the basic benefits of their investments in CRM technology. Organizations do not reliably collect important data about customer behavior and preferences, and they lack a clear process for moving qualified opportunities through the sales funnel. Add this to the fact that sales cycles continue to lengthen, and you've got a real problem on your hands.

However, with MyMarketingMachine and MMM Connectors to industry-leading CRM applications, companies can close the loop between marketing and sales to make their processes and data more effective and their sales cycles shorter.

MMM has Connectors to easily integrate with the following CRM systems:

	Microsoft CRM
	SalesLogix
	SuperOffice

As a .NET Web Services-based hosted application, MMM easily integrates with these CRM databases to trigger the automatic routing of leads and the assignment of activities to your CRM users from your MMM marketing campaigns to your CRM system. Furthermore, you can now obtain a complete view of your customers and prospects to gather actionable intelligence and improve future marketing ROI.