Feature	Benefit	GoldMine®	ACT!®
Quickly forecast sales and generate Leads Analysis to manage, track and measure revenues.	Stay on top of potential sales and gain control of the pipeline. Avoid time-consuming report writing and additional data entry in the sales process. Understand which marketing programs generate leads and sales.	Yes	No
Automatically send ongoing customer and prospect communication based on user-defined criteria with Automated Processes™.	Reduce costs. Qualify prospects and retain customers with true "drip marketing" campaigns. Send targeted and personalized e-mails, faxes or letters to ensure your business is top-of-mind with your contacts.	Yes	No
Leverage the Web Data Capture to download every lead that visits your site directly to GoldMine for timely and consistent follow-up.	Collect inquiries and leads in real-time. Follow up with every prospect instantly. Convert your Web site from a Billboard, to a 24/7 marketing machine.	Yes	No
Use the InfoCenter to centralize, manage and simplify access to all your critical business information.	Eliminate wasted efforts spent trying to find basic company information (e.g., vacation policies, pricing schedules, product specs, etc.). Improve response times to prospects and customers since information is now at everyone's fingertips.	Yes	No
Develop Telemarketing Scripts to standardize and guide agents through qualification and survey calls.	Reduce training costs. Ensure consistent selling efforts across your entire team. Capture quality information for ongoing analysis and measurement for better planning.	Yes	No