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eMarketing with GoldMine

Three Steps to Becoming a Better E-mail/Internet Marketer
with GoldMine

This convenient web-based course will take you through three essential areas you must understand in order to effectively leverage GoldMine in conjunction with your Internet and Email marketing strategies & tactics. 

This course will lay a foundational appreciation for things you and your organization must do in order to successfully use GoldMine’s features.   It’s a must for those with responsibility for the marketing and/or sales of the organization.

Cost: $425
Early Bird Rate: $375 (Order by 06/25/08)

Step 1: Optimizing GoldMine for eMarketing (90 Mins)

Prepare your GoldMine database for the target market tactics you wish to deploy.  Ready your GoldMine database to accept the information from Web Forms.

1. Requirements for Database Fields (including Details)
2. Email Merge Codes
3. Capturing Opt-Out/In Requests
4. Discussion of Other Software Applications that Come into Play

Step 2: Preparing your Landing Pages and Web Forms (2 hours)

Getting your web site ready is a key middle step.  It paves the way to both better response and a greater ability to handle it. 

1. Using Email Links and Web Forms to Capture Response
2. The Features and Benefits of a Landing Page
3. Integrating Form Data with your GoldMine Database for both New and Existing Contacts

Step 3. Driving and Handling Response (Two Parts - 90 minutes each)

Create the email campaigns that you will use to drive response.  And, the fulfillment methods you’ll use to handle response.

Part I: Driving Business

1. Marketing Communications Options – communication strategies and tactics using GoldMine
2. Doing Broadcasts to Primary and Secondary Contacts (Using GoldMine versus specialized email marketing software)

Part II: Fullfillment

1. Retrieving and Distributing Leads/Response
2. Honoring Opt-out and Addressing Undeliverable Email
3. The Document Management Centers Role in Fulfillment
4. Seeing the Value of GoldMine Automated Processes
   

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After you submit your information you will be redirected to a page with a link to where you can purchase your seats online. If you indicated that you prefer to have an invoice sent we will contact you regarding payment.