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THE TWENTY BIGGEST MARKETING MISTAKES THAT MOST BUSINESSES MAKE

As they say, "hindsight is 20/20," and when you examine why businesses, or more specifically why their marketing fails, there are very few surprises. What you find are common reasons. Essentially, 'mistakes' that could have been averted. These mistakes represent "opportunity costs." In other words, these mistakes cost you the revenues your business would be earning if you didn't make them!

The key to averting these mistakes and to realizing greater revenue is to be proactive! But, the proactive process has to begin with understanding the critical elements within a successful marketing effort. I chose to phrase these critical elements in the form of 'mistakes' because I believe it helps you, the reader, to recognize if you're making them.

Knowledge of the these common mistakes represents the important first step in the design of your successful marketing program. But, recognizing a problem is one thing, and fixing it is another. Consistently following best practices is the final challenge. This booklet is full of practical and valuable marketing know-how.

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