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If someone asks you to not call them, it has always
been good practice to comply. This is now a legislative
requirement in the United States, with fines of up to
$11,000 per incident for failing to comply.
Adhering to the requirements can be
complex. The Federal Government will provide a list
of phone numbers that have registered. Businesses are
REQUIRED to validate their databases against this list
at least every three months. In addition, companies
have to maintain internal DNC lists of consumers that
have asked them to call; many companies are now moving
to a "permission marketing" model, where they ask consumers
for permission before contacting.
There are exemptions to the national
DNC register:
• if a consumer makes a marketing
enquiry, they can be called for three months
• if there is an established
business relationship, they can be called for 18 months
from last transaction
There are a number of steps that companies
must take to ensure that they have a "safe harbor" for
honest mistakes. Principal amongst these is full audit
trails, to display that all reasonable measures have
been taken to ensure that the databases are accurate.
What can DNC Manager do for
you?
DNC Manager provides a system for companies
needing to manage their Do Not Call requirements using
GoldMine. Currently DNC Manager is targeted at United
States companies seeking to comply with the Federal
Do Not Call legislation.
| |
Feature |
Stand |
Prof |
| GoldMine |
GM 5.x and GM 6.x |
X |
X |
| |
dBase |
X |
X |
| |
SQL |
|
X |
| Data |
National DNC lists - flat and XML
format |
X |
X |
| |
State DNC Lists |
X |
X |
| |
Company DNC Lists - import
information about customers who have asked not
to be called
Can be generated by BounceLinker |
|
X |
| |
Business relationship list - provide
exemption to National DNC for 18 months |
|
X |
| |
Enquiry list - also provides exemption
to National DNC for 3 months |
|
X |
| |
Process multiple source files in
a single pass |
|
X |
| When phone = DNC |
Add code to MERGECODES |
X |
X |
| |
Add code to EXT field for each phone
number marked |
X |
X |
| |
Prepend text in front of phone number
(e.g. xx(123)456-7890) |
X |
X |
| Audit |
Maintain log file of all imports,
with results |
|
X |
| |
Create History record when phone
number state changes |
|
X |
| |
Create groups |
|
X |
NOTE: Some features available in version
1.1
DNC Manager:
• creates a special Detail
record for each phone number in GoldMine
• maintains full information
about each phone number for each category -
national
DNC, company DNC, permission list, exemptions
• calculates the current status
of each phone number based on business rules and display
this status
• enables you to take a range
of actions in GoldMine, such as
• building
Groups
• setting
status flags
• creating
History records on status change
• setting
Record typing
• pvides full audit trails of
DNC imports and phone number status changes
|