Broadlook Suite

First Direct Corporation and BroadLook Technologies are pleased to announce an integration between GoldMIne Premium and the suite of Broadlook lead generation and marketing research solutions.

Broadlook Technologies is the leader in the development of innovative software applications and services that empower B2B business professionals to "Leverage the Internet" for the market, sales, candidates and competitive intelligence necessary to grow revenues and improve productivity.  

First Direct Corporation, a world leading Solution Partner for FrontRange Solutions and the GoldMine product line, worked with Broadlook to help them update their Broadlook Universal Exporter in order to support the new GoldMine Premium Edition SQL product. 

Broadlook products have a natural synergy with CRM solutions.   Broadlook’s solutions accelerate critical information gathering activities from hours to minutes, freeing clients to focus on building their business and not looking for data. 

The results are targeted sales and marketing leads that can fuel sales efforts.

The Broadlook product suites incorporate the three main research strategies 1) Corporate Websites, 2) Search Engine Results, and 3) Lists & Directories.  The suite includes the following products and primary benefits for building lists and extracting research data:

• Market Mapper - Map and target your top prospectIve companies using their own based keyword descriptions. Market Mapper enables you to build your own targeted sales and marketing list within any niche.  Find companies by how they describe themselves, not by broad or non-descript SIC codes. The best thing of all, once you build the list, you own it.  

• Eclipse - Turn lists into leads in seconds! Eclipse is a data capture application specifically designed to quickly capture, parse, sort and export online lists of companies and contacts. If your leads come from online employee directories, association membership listings, chamber of commerce directories, password accessed lists, or even online profiles behind links, you can now turn them into leads that flow seamlessly into your GoldMine CRM database.

• Profiler and ProfilerX with Hoover’s Premium Data - Eliminate late nights, bad information, and wasted sales time. ProfilerX brings real time company and contact intelligence from websites, news groups, and press releases combined with sources like Hoovers, and social networks – all combined in one place. Target companies and their competition by company size, number of employees, revenues, and get the critical up-to-date information your competitors just don’t have.  Grow and enrich your GoldMine database, or other CRM, to give your sales force an advantage.

• Diver - Take back the time you spend researching and focus on your business by supercharging your search engine results.  Whether you search from Google, Yahoo, Alltheweb, AltaVista and Microsoft Live/Bing, it enables you to use “terms” to identify types of professionals and/or types of organizations that match your result.  Then Broadlook Diver extracts from your selected results from hundreds of links in seconds!  And, gives you the choice to upload your findings to your GoldMine CRM.

• Contact Capture - Use Contact Capture to extract information off of lists with a simple keystroke. Eliminate the time wasted copying and pasting. Contact Capture extracts and parses contact information from a webpage, e-mail, list or document and exports to GoldMine, as well as other CRM applications.

Bob Ritter (President of First Direct Corp.) notes, “Organizations should place high value on their CRM data.  Building lists and appending information that will aid in sales and marketing processes increases the ROI on CRM systems. “  Mr. Ritter adds, “The integration with Broadlook Technologies Suite and GoldMine Premium provides organizations a remarkable and unique capability for enhancing their house file with real-time information.”