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Home >> Resources >> Articles & Reviews

GoldMine® Corporate Edition 6.7 Accelerates Delivery of Advanced CRM
Advanced Solution for SME, Distributed Enterprise Markets Maps to FrontRange Vision
Wednesday, 3 November 2004
 

FrontRange Solutions USA Inc., a global provider of Service Management and CRM solutions for the Small-to-Mid-size Enterprise (SME) and Distributed Enterprise (DE) markets, announced the availability of GoldMine® Corporate Edition 6.7, the latest version in its award-winning CRM product portfolio, and a module in the upcoming FrontRange Sales, Marketing & Relationship Management product family.

Based on valuable customer feedback and mapping to FrontRange's vision, GoldMine 6.7 is the latest in a series that offers increasingly accelerated, enhanced user experience and provides greater benefits from rich functionality. The solution can scale from one user to larger sales organizations while allowing organizations to manage customer relationships in the way that best fits their business.

"Our focus is providing customers with a CRM solution that not only offers greater productivity to help them better meet their business objectives, but one that provides customer relationship continuity from small business to the distributed enterprise," said Michael McCloskey, FrontRange Solutions CEO. "GoldMine 6.7 reinforces our commitment to supporting our individual-to-enterprise customers with a solution that is easy to install, customize, use and maintain while raising the bar in the CRM market."

GoldMine enables organizations to implement best practices for sales and marketing programs, including obtaining Return on Investment (ROI) metrics. GoldMine's specific metrics proof points include allowing sales and marketing professionals to view forecasted sales against marketing programs, as well as closed sales as a result of these programs. The software also enables users to track and analyze customer responses to identify effective campaigns.

Bob Ritter, CEO of 1stdirect.com, a FrontRange Premier Elite Partner, believes feature functionality within GoldMine 6.7 answers market needs with benefits that allow sales and marketing teams to forecast sales against marketing programs and close sales as a result of these programs.

"GoldMine drives enormous cost savings for our customers, which also considerably enhances our own success," Ritter said. "The new 6.7 solution delivers more choice and capability to customers according to their needs with additional interoperability with mobile solutions and support."

At the heart of new GoldMine 6.7 is the drive to provide products that are built as a "best fit" solution for SME's and Distributed Enterprises that work seamlessly with new complementary products and services. Enhancements in GoldMine 6.7 include:

  • Advanced Palm PDA Integration
  • Record Typing enhancements
  • Query By Example tools
  • Enhanced API/integration tools
  • SMS/Text messaging
  • Softphone support
CRM Today