Strategic Planning
Strategic planning is part art and part science…it’s
a blend of proven direct marketing methods, effective
techniques and creative ideas. We begin with focused
objectives leading eventually to a clearly defined
process. There are many factors that come together
to create great marketing. It’s our job,
during the strategic planning phase to identify
the mission critical factors for the success of
your marketing campaigns. We ask the questions
that need to be asked and help you to answer the
questions that need to be answered. Click
here if you’d like to contact us to help
you develop a winning marketing strategy!
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Campaign Development
Designing and developing a winning campaign involves
many critical success factors (e.g. research/intelligence,
identifying the consumers' wants & needs or
opportunity, targeting the proper audience, making
the right offer, effective lead generation strategies
& tactics, the choice of an effective medium,
good database maintenance, disciplined sales &
marketing activities, etc.). Please visit Free
Tips to see the thirty-five marketing areas
where we look to make improvement. Click
here to discover how we can improve the results
of your marketing campaigns.
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Direct Marketing
Whereas institutional marketing seeks "a share
of mind," direct marketing seeks "a show
of hands." In other words, First Direct's
marketing is oriented towards motivating the prospective
consumer to take some action! As a direct
marketer, our objective is to increase the recency,
frequency and marginal value of your customers's
transactions. To achieve our goal of long-term profitability,
we also focus on lengthening the life-time of your
customer relationsips. To this end, we bring to
bear powerful proven direct marketing principles;
methods and techniques which we know to lift response;
creative ideas; a means of testing the effectiveness
of our ways; systems for controlling and managing
the process; and the ongoing desire to improve the
results of our campaigns.
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Direct Response Advertising
The distinguishing qualities of a direct response
advertisement are that it makes a specific offer
to the consumer and states a clear call-to-action
coupled with a convenient means of response.
Often times the offer is merely for a free brochure,
an information kit, or a demonstration. Nonetheless,
the offer is designed to have some perceived
value to a prospective consumer at a relatively
low risk. Direct response advertising
builds leads and sales. Good direct response
pre-qualifies leads. It is measurable and thereby
accountable. Click here
if you would like First Direct to evaluate your
advertising campaign to help you lift response!
Testimonials
Here are some
remarks of clients, seminar attendees and
others to give you another sense of the value
of First Direct's services.
