IntelliClick™

CRM Integrated E-mail and WebNav Tracking

Send personalized, targeted e-mail marketing campaigns directly from GoldMine. Engage your sales team and others who need to know! Response to hyperlinks inserted in your messages generate immediate alert notifications via:

1. E-mail

2. Text Messaging

3. CRM scheduled phone calls

The IntelliClick® solution goes beyond traditional click through tracking capabilities and enables your company to:

• Create e-mail campaigns with Microsoft Outlook or your CRM software and use its e-mail merge capabilities to generate personalized messages which includes links to your web site; No need to upload your data to external service providers

• Using "intelligent" hyperlinks in your message will allow you to control the tracking of each click and take action.  Each hyperlink can:

  1. Be tracked uniquely or a common code can be used for all links to track them as part of a campaign (sub campaigns also supported)

  2. Trigger an immediate e-mail alert and each hyperlink can have one or multiple recipients designated

  3. Track complete contact information to enable meaningful alerts, reporting and actions to be taken

  4. One click event sign-up

  5. One click literature request
     

• IntelliClick® automatically integrates results back to your CRM system to trigger follow-up actions and enable future data mining*
  
  
  
• Advanced options add the ability to have a series of alerts, actions and reports triggered based upon hyperlinks accessed by your e-mail recipients; Special lead management hyperlinks, created by the IntelliClick® wizard, allows you to trigger a closed loop sales follow-up process
  
  
• Reports on tracked details are automated or available on-demand and delivered by e-mail to those you designate; Details of each campaign is summarized by date at intervals you specify 

* Available for GoldMine & ACT!; integration with other CRM applications due for release soon 

The IntelliClick Difference

As part of the family of ProAct Contact® business monitoring and alerting solutions, IntelliClick distinguishes itself through proactive actions it takes as your e-mail campaigns are monitored.

IntelliClick benefits versus other traditional e-mail marketing services include:

1. No Data To Upload: Data stays in your database within your CRM system; no need to export and move information elsewhere saving you time and keeping it secure.

2. No Limits: Unlimited messages and campaigns can be sent at the time intervals you choose; You only pay for actionable tracked hyperlink clicks. There is no extra charge for the quantity of messages you send or number of users who have access to the system. A Premise install option provides unlimited tracking with a fixed investment for those with larger tracked activity volumes.

3. Click alerts allow you to notify others by e-mail when specific links have been accessed; a great way of keeping your sales reps in the loop on customer purchase interests.

4. Our special IntelliClick wizard makes it easy to create "intelligent" hyperlinks which capture, alert and trigger additional follow-up actions automatically based upon business rules you set.

5. IntelliClick hyperlinks enable you to create one button sign-up to various events you are offering, eliminating the need for recipients to fill-out forms with information you already have in your database.

6. Integration with your CRM system (where supported) allows you to mine the click data for future marketing and measurement of campaign results. 

7. Reporting is automated and keeps you informed on the progress of your campaigns at the frequency you specify (i.e. daily, weekly, etc.)

8. Send Management allows you to specify how many emails to send each minute.
   
   
9. Bounce Management enables you to clean up undeliverable messages from within your CRM System.